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Large Order Precedes Expected Midsummer Sales Rush
LOS ANGELES, CA–(Marketwired – Apr 29, 2015) – Mobile wireless technology company Spiral Toys (OTCQB:STOY) announced an initial purchase order of 500,000 units of its flagship CloudPets toy line from partner [email protected], an established global distributor servicing retailors such as Walmart, Target, TRU, Kmart and Bed Bath and Beyond.
This marks the largest order of Spiral-enabled products to date, and is a result of the CloudPets April direct response campaign. Spiral’s proprietary electronic Bluetooth Smart communications module enables each CloudPet toy to wirelessly connect with smartphones and tablets, and delivers a “message you can hug” from anywhere in the world. more
Shift In Toy Trends Has Investors Buying Select Stocks
LOS ANGELES, CA / ACCESSWIRE / April 14, 2015 / As manufacturers of traditional toys lose ground to kid-friendly tablets, phones and drones, toy industry giants like Mattel, Inc. (NASDAQ:MAT) and Hasbro, Inc. (NASDAQ:HAS) have their work cut out for them as they scramble to stay ahead of the upstart electronics, mobile applications, and app-driven toy companies nipping at their heels.
One such company is Spiral Toys Inc. (OTC: STOY) who today announced the launch of an almost $10 million national advertising campaign introducing CloudPets, its premiere line of Bluetooth Smart-enabled, interactive plush toys.
The media campaign began on April 7th, and consists of 30-, 60- and 120-second commercials running on top-tier children’s networks including Nickelodeon, The Cartoon Network, ABC Family and Disney XD, among others. The products will be sold over the phone and on the direct response site www.mycloudpets.com . more